An eCommerce management platform is a software program used to create and maintain an online store. It is responsible for managing catalogued products, purchases, and the relationship between an online retailer and a consumer. According to a recent report, 80% of American adults shop online. By March 2021, 30% of Americans are online all the time.
BigCommerce
BigCommerce’s powerful analytics feature can give you a better understanding of your business’ performance. It offers reports on sales, marketing, and orders. But it lacks the customization features of Squarespace and Shopify. You can use its website builder to change elements on your site and add images. However, the result will be similar to the website of other BigCommerce users.
BigCommerce also allows you to connect with marketplaces, POS applications, and advertising channels. You can also create buy buttons and social icons for your products. All of these tools can help you optimize your store for search engine results.
Ecwid
If you want to sell your products online in multiple languages, you should choose Ecwid as your eCommerce management platform. This platform allows you to translate your site into different languages and offers a range of SEO features, including meta description and page title editing. The relevant fields are automatically pre-populated, and you can tweak them to achieve your SEO goals. When setting up your store for foreign language use, it is important to remember to use alt text, which is only visible to search engines and screen readers.
Ecwid allows you to manage your online store from a dashboard. With this system, you can easily add and edit products and manage your advertising channels. For example, you can advertise on Google and integrate your commerce with social media platforms like Facebook. You can also expand your email list and add new marketplaces to your site.
PrestaShop
PrestaShop is a powerful eCommerce management platform that has a variety of features to make it easier to manage your online business. Its user-friendly interface enables you to quickly add, edit, and delete orders as well as manage customer information. It also has built-in SEO and reporting capabilities. Furthermore, it has a convenient extension architecture and easy site management.
Although it is free, PrestaShop requires you to have a little technical know-how. It does not come with a free trial, but you can use it as a demonstration store for a few days until you decide if it is the right platform for your store. This way, you can get a feel for how the platform works and how much you are willing to spend.
NetSuite SuiteCommerce
The NetSuite SuiteCommerce eCommerce management platform is an integrated platform that integrates order management, inventory management, CRM and ERP functionality. It is used by thousands of online businesses to help them grow. It provides many benefits, including ease of use and flexibility. This platform is designed for both large and small businesses.
With a comprehensive user interface, it’s easy to create and manage storefronts and manage product information and content. The suite also provides enterprise-wide analytics and visibility of all business data. It also enables businesses to generate content and customize the site according to the needs of different visitors.
SuiteCommerce supports both B2C and B2B businesses, and enables users to create customized experiences for their audiences. Its robust ecommerce features include product comparisons, enhanced image galleries, social sharing, and ratings and reviews. These features help customers research and purchase products in an effortless manner. The suite also helps B2B buyers manage their business relationships.